Expanding Digital Reach
Mastering the Digital Landscape Marketing Excellence Business Growth
Driving business success through innovative digital strategies and data-driven marketing excellence. Helping brands grow and thrive in the ever-evolving digital landscape
MY SKILLS
My Skills
Softwares
My Skills
Tools
PORTFOLIO
Website Design , SEO and SEM
E - Commerce Website
Overview:
Maruti Textiles is a textile eCommerce platform focused on providing high-quality fabrics and garments to consumers. When I joined the team, the website had limited organic traffic and low visibility in paid search results. My goal was to improve both organic and paid search performance to drive more traffic and increase sales
Objective: Improve organic search visibility and increase website traffic.
Actions Taken:
Keyword Research: Identified high-traffic keywords with a strong purchase intent related to textiles, fabrics, and garment buying.
On-Page Optimization: Optimized meta tags, headers, and content for target keywords while maintaining a user-friendly experience.
Technical SEO: Improved site speed, fixed broken links, and implemented structured data for better indexing.
Content Strategy: Created blog posts and buying guides, targeting long-tail keywords relevant to Maruti Textiles' offerings.
Backlink Building: Focused on acquiring high-quality backlinks from industry-related blogs and directories.
Results:
Organic Traffic: Increased website traffic by 80% in 6 months.
Keyword Rankings: Moved from page 3 to page 1 for top keywords like "buy fabrics online" and "textile stores in Sri Lanka."
Conversions: Achieved a 60% increase in online sales, contributing significantly to overall business growth.
Revenue Growth: Direct correlation between increased organic traffic and a 45% increase in overall revenue.
Objective: Increase visibility in paid search results and improve return on ad spend (ROAS).
Actions Taken:
PPC Campaign Setup: Created Google Ads campaigns targeting high-converting keywords such as "buy cotton fabric online," "best textile online store," and "discount fabric store."
Ad Copy & Landing Pages: Crafted compelling ad copy with strong calls to action and optimized landing pages to increase conversion rates.
Budget Management: Optimized the daily budget allocation to focus on high-performing campaigns and keywords.
Ad Extensions: Added site link extensions to direct users to product categories, increasing CTR.
Remarketing: Set up remarketing campaigns to target users who visited the site but didn’t convert.
Results:
CTR Improvement: Increased click-through rate by 35%, improving ad visibility and engagement.
Cost per Click (CPC): Reduced CPC by 25% through continuous optimization.
Conversions: Achieved a 50% increase in conversion rates from paid search ads.
ROAS: A return on ad spend of 300%, meaning for every $1 spent on ads, $3 in revenue was generated.
By implementing a comprehensive SEO and SEM strategy, Maruti Textiles saw significant improvements in both organic search performance and paid advertising results. The combined efforts led to an 80% increase in website traffic, a 60% increase in sales, and a 300% return on ad spend. The results were achieved through a focus on user intent, high-quality content, and continuous optimization of both SEO and PPC efforts.
Business Website
Overview: Colombo Business Center is a premium co-working space in the heart of Colombo, offering flexible office solutions for freelancers, startups, and enterprises. When I took on this project, the website had low organic visibility and a high cost per acquisition (CPA) in paid search. My goal was to enhance both SEO and SEM performance to drive more traffic and increase conversions.
Objective: Improve organic search rankings and increase website traffic.
Actions Taken:
Keyword Research: Identified high-traffic, high-intent keywords related to co-working spaces in Colombo.
On-Page Optimization: Optimized meta titles, descriptions, and content to align with search intent.
Technical SEO: Enhanced site speed, mobile responsiveness, and structured data markup for better indexing.
Content Strategy: Created blog posts, case studies, and guides targeting relevant search queries such as “Best Co-working Spaces in Colombo.”
Backlink Building: Secured high-quality backlinks from local business directories and industry-relevant sites.
Results:
Organic Traffic: Increased website traffic by 120% within 6 months.
Keyword Rankings: Achieved #1 ranking for “co-working space in Colombo.”
User Engagement: 40% improvement in session duration and a lower bounce rate.
Conversions: Increased inquiries and sign-ups by 50%.
Objective: Improve paid search visibility and optimize ad spend for better ROI.
Actions Taken:
PPC Campaign Setup: Launched Google Ads campaigns targeting high-intent keywords like “rent office space in Colombo.”
Ad Copy & Landing Pages: Created compelling ad copy with strong CTAs and optimized landing pages for conversions.
Budget Optimization: Allocated budget strategically to high-performing campaigns and keywords.
Ad Extensions: Added site link extensions to improve CTR and guide users to specific offerings.
Remarketing: Implemented remarketing campaigns to target users who previously visited the site but didn’t convert.
Results:
CTR Improvement: Increased click-through rate by 50%.
Cost per Click (CPC): Reduced CPC by 25% through optimization.
Conversions: 60% increase in lead generation from paid search.
ROAS: Achieved a 300% return on ad spend (ROAS), generating $3 in revenue for every $1 spent.
Through a data-driven SEO and SEM strategy, Colombo Business Center significantly improved its online presence, leading to higher website traffic, more inquiries, and increased conversions. The combined efforts resulted in a 120% growth in organic traffic, a 60% increase in paid search conversions, and a 300% return on ad spend.
Social Media Marketing
SMM for Maruti Textiles
Objective: Increase reach, engagement, and sales for Maruti Textiles through Facebook Ads.
Strategy: Boosted posts with targeted advertising to potential customers.
Total Reach:
Post 1: 14,030 (Ads: 13,336 | Organic: 1,209)
Post 2: 14,836 (Ads: 14,836 | Organic: 1,333)
Post 3: 9,325 (Ads: 8,237 | Organic: 1,088)
Total Interactions:
Post 1: 109 (87 from ads)
Post 2: 97 (75 from ads)
Post 3: 79 (72 from ads)
Increased Reach: Boosted posts significantly outperformed organic reach. Higher Engagement: Reactions, comments, and shares were above typical performance levels. Successful Ad Spend: Majority of interactions came from ads, showing effective targeting. Brand Awareness Growth: Strong audience interaction and engagement
SMM for Colombo Business Center
Objective: Increase brand awareness and generate leads for Colombo Business Center.
Utilize Facebook Ads to expand reach and drive engagement.
Total Views: 38,169 (77.7% from non-followers)
Total Reach:
Post 1: 12,217 (Ads: 11,379 | Organic: 1,292)
Post 2: 13,210 (Ads: 12,025 | Organic: 1,763)
Total Interactions:
Post 1: 94 (70 from ads)
Post 2: 85 (50 from ads)
Reactions (Higher than typical):
Post 1: 47
Post 2: 33
Link Clicks: 239 (Indicating strong interest and engagement)
Total Messages Received: 113 (Potential leads generated)
Ad Spend: LKR 19,982.95
High Brand Visibility: Over 38K views, with 77.7% from non-followers. Strong Audience Engagement: Reactions, comments, and shares exceeded typical performance. Lead Generation Success: 113 inquiries/messages from potential clients. Effective Ad Spend: Majority of reach and interactions came from targeted ads.
SMM for DEON International Study Abroad
Objective: Promote Deon International as a trusted study abroad agency.
Increase student inquiries and engagement for overseas education programs.
Drive traffic and leads for study destinations such as Korea and Singapore.
Post 1 (Korea Admissions): 40,828
Post 2 (Study in Korea - March 2025 Intake): 33,482
Post 3 (Singapore Student Visa): 15,061
Total Reach:
Post 1: 15,680
Post 2: 14,030
Post 3: 9,010
Total Interactions:
Post 1: 97
Post 2: 109
Post 3: 79
Total Link Clicks (Lead Generation Performance):
Post 1: 268
Post 2: 326
Post 3: 88
High Engagement: Strong interaction across all campaigns, indicating interest in study abroad opportunities. Effective Reach: Campaigns reached thousands of potential students, expanding brand awareness. Strong Lead Generation: Over 680 combined link clicks directing students to study abroad applications. Targeted Campaign Success: Korea and Singapore programs received substantial attention from potential students.
Contact Me
Need eye-catching graphics, a sleek website, or a dynamic video edit? I’m here to transform your ideas into stunning visuals. Whether you’re looking to rebrand, launch a new website, or create a compelling video, I’ve got you covered. Let’s connect and craft something truly spectacular. Get in touch today, and let’s make magic happen!